I’ve seen the site 3-11-16.com popping up a lot recently as being connected to 10 Cloverfield Lane, but I’m pretty sure it’s not and here’s why.
We all know that 1-18-08.com (based on the theatrical release date of the original Cloverfield movie) was a huge part of the viral marketing campaign for the original movie. If the people behind the marketing of 10 Cloverfield Lane were actually behind the 3-11-16.com website they would have registered it prior to the release of the trailer itself… which they did not.
When I first saw the 10 Cloverfield Lane trailer I immediately checked the 3-11-16.com website and it did not exist, then a few hours later it magically did and with a photo of a bunker on it. After some super simple digging you can easily determine that this is not connected to the movie marketing. I don’t want to divulge anyone’s personal information, but whoever registered the domain wasn’t smart enough to hide their personal information. And in using some of that personal information I was able to, I believe, determine that this person is part of a band called the Ruckus Penguins and thus negates any connection to the movie. Ruckus Penguins appear to have 2 albums on band camp dating back to 2014 so I think it’s safe to say this is a dead end.
I applaud this man for jumping on the domain, but I’m kind of sad that I didn’t bother to scoop it up and forward it back here… But I just wanted to make sure that everyone was aware that this is most likely NOT part of anything related to 10 Cloverfield Lane.
If you think I’m mistaken, let’s hear why in the comments (I have been wrong in the past)!